Sheila English, a winner of the BBC’s Apprentice programme recently lost a claim against Alan Sugar for unfair dismissal. Lord Sugar said that she was driven by a need for ‘money and fame’. If she was, it’s no surprise. When candidates are selected to appear on the Apprentice, their media charisma is every bit as important as their business skills, and probably far more so. The real question that her claim raises is whether an Apprentice-type competition is a good way to recruit.
Many companies already recruit through a competition of sorts. It’s called an internship . Candidates are taken on for a short period for little or often no pay. If they do well, they may get a job. If not, they are no worse off than a loser on the Apprentice. Continue reading
